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YPulse’s Most-Read Article of 2024 in Western Europe is…

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There are lots of talks about a TikTok ban, so it’s important to know where young consumers would turn their attention should this happen…

TL;DR

  • A TikTok ban might be getting more serious, so it’s important to know where young people will flock to if their favorite app goes away
  • Instagram is where young consumers in both WE and NA would turn to if TikTok is banned
  • YouTube Shorts would be young people in both regions second choice
Reels or Shorts: Where Would Gen Z Go If TikTok Shut Down? Pretty much since TikTok has become a popular social media platform, there have been talks about a shutdown of the app. Government officials have consistently aimed to limit TikTok’s reach over the main concern that TikTok’s parent company ByteDance is a Chinese company,...

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