This year, we’ve seen social media trends keep evolving, and with it, young people’s platform usage. And the ways it’s always changing means marketing strategies that worked last year—or even last month—won’t always cut it. Instead, brands need to adapt quickly to the social media landscape, which is why we’ve written guides like our Social Media Playbook and Nano-Creators 101 to keep you up-to-date on the new rules of social marketing. YPulse has said before how even small actions, like something as simple as commenting on viral posts, can now make a big impact with these gens. (Bigger than you’d expect.) As we head into 2025, it’s critical for brands to stay in tune with where young people are spending their time online and how they are interacting across platforms. YPulse’s most recent Social Media Monitor report asks 13-39-year-olds which social networks they’re currently using to see which ones are coming out on top this year: Surprisingly, more young people are using Facebook Over the past year, YPulse data...
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