article

These Are Young People’s Top Social Platforms of 2024

As 2024 comes to a close, these are the 10 social platforms ending the year on a high note with Gen Z... 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • More young people are using Facebook and young adults are driving its resurgence
  • Video content influences their social media habits, with platforms like YouTube and TikTok standing out
  • Minecraft has made a surprising entrance as a top social media platform for teens, thanks to the growing social nature of gaming
This year, we’ve seen social media trends keep evolving, and with it, young people’s platform usage. And the ways it’s always changing means marketing strategies that worked last year—or even last month—won’t always cut it. Instead, brands need to adapt quickly to the social media landscape, which is why we’ve written guides like our Social Media Playbook and Nano-Creators 101 to keep you up-to-date on the new rules of social marketing. YPulse has said before how even small actions, like something as simple as commenting on viral posts, can now make a big impact with these gens. (Bigger than you’d...

Stay on the Pulse

Latest Stories
Related Articles
Article

Grand Theft Auto’s fictional power couple, Zendaya’s laughing meme, and the iPhone 5’s resurgence are all going viral…

Article

We watched all the early Halloween TikTok content we could find, and these are the trends Gen Z is preparing for…

Article

TikTok Shop is a major shopping platform for Gen Z—a position it has grown over time…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?