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These Are Young People’s Top Social Platforms of 2024

As 2024 comes to a close, these are the 10 social platforms ending the year on a high note with Gen Z... 

TL;DR

  • More young people are using Facebook and young adults are driving its resurgence
  • Video content influences their social media habits, with platforms like YouTube and TikTok standing out
  • Minecraft has made a surprising entrance as a top social media platform for teens, thanks to the growing social nature of gaming
This year, we’ve seen social media trends keep evolving, and with it, young people’s platform usage. And the ways it’s always changing means marketing strategies that worked last year—or even last month—won’t always cut it. Instead, brands need to adapt quickly to the social media landscape, which is why we’ve written guides like our Social...

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