YPulse’s research consistently shows that snacking dominates young consumers’ diets. Gen Z is more likely to be snacking than to be eating three square meals on their average day, and our brand tracking data shows that snack brands win with Gen Z—so this year, we decided to devote an entire report to snacking. In the (highly requested, first-ever) Snacking behavioral report, YPulse digs into just how often young consumers are snacking, the specific treats and flavors they love, their reasons to reach for snacks, and the snack trends they’re into. In this report, YPulse data shows that young males and young females are snacking differently. To start, they’re reaching for snacks for different reasons: young females are more likely than males to eat snacks because of cravings, boredom, and as a meal replacement. Young women are also bigger snackers overall, at +13pts more likely than males to snack multiple times a day. That means that for snack brands, Gen Z females are a vital demographic. With their love for snacking,...
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