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Do Young Consumers Love or Hate Streaming Bundles?

Streamers are offering bundled services to keep customers around, but will Gen Z and Millennials buy into the new cable?

Written and Edited by the YPulse Editorial Team

Sep 19 2024
North America

KEY TAKEAWAYS

Young consumers are split on loving streaming bundles or feeling indifferent—which isn’t necessarily a bad thing
Parents and college students are especially positive about bundles, as they can get the platforms everyone they share with wants, for one payment
Most are even willing to pay more for a bundle (more than they pay now, not more than the combined value, of course)

It seems every streaming giant has been announcing partnerships with one another lately, bundling their services into one lump price—whether their viewers want all these libraries in one platform or not. And as more come out, combining platforms that offer movies with sports channels and others boasting classic reruns, doesn’t it all just start to sound like cable? Gen Z and Millennials think so anyway: 80% agree, “Streaming services bundles are just the new cable,” according to YPulse’s most recent Media Consumption report. But even though these gens have notoriously cut the cord in favor of streaming, bundles looking like...