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European Gen Z Want These 10 Experiences On Their Calendar

Young Europeans want in-person experiences, and brands should know exactly what they’re looking to do (especially for the ‘gram)…

Written and Edited by the YPulse Editorial Team

Aug 6 2024
Western Europe

KEY TAKEAWAYS

European teens are most interested in the experiences of big concerts / festivals right now
European young adults and Millennials are keen on attending parties
Young Europeans are splurging on experiences that bring them joy, so brands should increase their presence at big events

YPulse’s WE Experiences report shows a whopping 82% of European 13-39-year-olds are interested in attending an in-person event in the next six months—whether it’s as lowkey as a comedy show or a travel-worthy sports game. And while these gens love attending metaverse events put on by artists like KISS, Sabrina Carpenter, and Little Mix, they’re even more keen on IRL events. These gens want to get out of the house, though there’s certainly some events they’re more interested in attending than others—and that’s where brands need to meet them. There are so many ways brands can participate in experiences to...