YPulse’s WE Experiences report shows a whopping 82% of European 13-39-year-olds are interested in attending an in-person event in the next six months—whether it’s as lowkey as a comedy show or a travel-worthy sports game. And while these gens love attending metaverse events put on by artists like KISS, Sabrina Carpenter, and Little Mix, they’re even more keen on IRL events. These gens want to get out of the house, though there’s certainly some events they’re more interested in attending than others—and that’s where brands need to meet them. There are so many ways brands can participate in experiences to attract these gens, from pop-up escape rooms to sponsoring small concerts… It can be overwhelming to know where to start. In YPulse’s WE Experiences report, we asked European 13-39-year-olds what experiences they’re the most interested in, from 23 options including sporting events, parties, cooking classes, and much more. Their top 10 answers reveal that European young adults have fully entered their hosting era, while teenagers’ love for music is...
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