Pretty much since TikTok has become a popular social media platform, there have been talks about a shutdown of the app. Government officials have consistently aimed to limit TikTok’s reach over the main concern that TikTok’s parent company ByteDance is a Chinese company, and therefore might be forced by the Chinese government to share sensitive data. Things have become even more serious recently: the U.S. House of Congress passed a new bill that could lead to a ban of TikTok in the country (if passed by the Senate and President). For brands, an important question arises: where will they get...