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Reels or Shorts: Where Would Gen Z Go If TikTok Shut Down?

There are lots of talks about a TikTok ban now, so it’s important to know where young consumers would turn their attention should this happen…

Written and Edited by the YPulse Editorial Team

Apr 18 2024
North America, Western Europe

KEY TAKEAWAYS

A TikTok ban might be getting more serious, so it’s important to know where young people will flock to if their favorite app goes away
Instagram is where young consumers in both WE and NA would turn to if TikTok is banned
YouTube Shorts would be young people in both regions second choice

Pretty much since TikTok has become a popular social media platform, there have been talks about a shutdown of the app. Government officials have consistently aimed to limit TikTok’s reach over the main concern that TikTok’s parent company ByteDance is a Chinese company, and therefore might be forced by the Chinese government to share sensitive data. Things have become even more serious recently: the U.S. House of Congress passed a new bill that could lead to a ban of TikTok in the country (if passed by the Senate and President). For brands, an important question arises: where will they get...