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Tons of Young Consumers Listen to and Watch These 3 Podcasts—Here’s Why

YPulse data shows not only what kinds of podcasts are popular with young listeners, but exactly which ones are their favorites…

Written and Edited by the YPulse Editorial Team

Nov 6 2023
North America

KEY TAKEAWAYS

Comedy podcasts like The Broski Report connect with millions of young listeners for the relatable vibe and connection with the host
True crime remains super popular with young consumers, with Crime Junkie at their self-named favorites list
Gamer Markiplier’s sports and comedy podcasts combine teens’ favorite topics, showing exactly how to transfer audiences across platforms

YPulse has been tracking the podcast boom for some time now and our most recent data shows they’re more popular than ever. After a notable dip in the number who listen in 2020 during the pandemic, young people are back to listening to podcasts as their lives have gotten a bit busier—calling for the need to multitask and listen while commuting, at the gym, etc. But there’s hundreds of thousands of podcasts available across platforms, and not just audio anymore. For brands to understand which are reaching young listeners most, outside the statistics of followers and streams as their true favorite,...