YPulse has been tracking the podcast boom for some time now and our most recent data shows they’re more popular than ever. After a notable dip in the number who listen in 2020 during the pandemic, young people are back to listening to podcasts as their lives have gotten a bit busier—calling for the need to multitask and listen while commuting, at the gym, etc. But there’s hundreds of thousands of podcasts available across platforms, and not just audio anymore. For brands to understand which are reaching young listeners most, outside the statistics of followers and streams as their true favorite, YPulse asks Gen Z and Millennials who listen to podcasts to tell us their favorite, giving insight to exactly what makes a podcast connect to young people. Currently, eight in 10 young people listen to podcasts, with 18-24-year-olds being just slightly more likely than other young people to say so. And nearly as many watch podcast video content, with nearly four in 10 doing so daily or weekly. Clearly,...
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