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Author Harlan Cohen Shares His Approach to Connecting with Gen Z

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We interviewed New York Times bestselling author and self-proclaimed “Transition Expert” Harlan Cohen to get his take on how brands can talk so Gen Z will listen…

TL;DR

  • Rejection is something everyone has in common, and marketers can use that fact to reach Gen Z through empathy
  • Colleges, employers, and brands can—and should—do more to help Gen Z as they transition from high school to college and from college to the workforce
  • Respect is key when it comes to connecting with young people online
YPulse is always on the lookout for those who are connecting with Gen Z most effectively—brands, influencers, public figures, and other young people alike. Through his social media (and IRL presentations) best-selling author and journalist Harlan Cohen has made it clear that he knows what it takes to make Gen Z feel heard in a...

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