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Author Harlan Cohen Shares His Approach to Connecting with Gen Z

**We interviewed New York Times bestselling author and self-proclaimed “Transition Expert” Harlan Cohen to get his take on how brands can talk so Gen Z will listen…**

Written and Edited by the YPulse Editorial Team

May 24 2023
North America

KEY TAKEAWAYS

Rejection is something everyone has in common, and marketers can use that fact to reach Gen Z through empathy
Colleges, employers, and brands can—and should—do more to help Gen Z as they transition from high school to college and from college to the workforce
Respect is key when it comes to connecting with young people online

YPulse is always on the lookout for those who are connecting with Gen Z most effectively—brands, influencers, public figures, and other young people alike. Through his social media (and IRL presentations) best-selling author and journalist Harlan Cohen has made it clear that he knows what it takes to make Gen Z feel heard in a way that makes them open to learning his messaging—just ask his 575K TikTok and 192K Instagram followers. With that open line of communication, he aims to help young people, their parents, their schools, and their future employers understand how to get “comfortable with the uncomfortable”—especially...