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North AmericaWestern Europe

NA vs WE: These Are Their Top Reasons For Travelling

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Gen Z and Millennials in both regions love travelling, but their reasons for taking trips are not exactly the same…

TL;DR

  • Virtually all young consumers in both Western Europe and North America like to travel, confirming these gens are the wanderlust generations
  • Young consumers in Western Europe are more likely to be travelling to experience different cultures
  • Gen Z and Millennials in North America travel more to bond with friends and family than in WE
YPulse has long told you how Gen Z and Millennials are the wanderlust generations, for whom travelling is a very part important of their lives. Data from YPulse’s WE Travel Report shows that gens in both Western Europe and North America want to travel, with 93% of them saying they are interested in doing so,...

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