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NA vs WE: These Are Their Top Reasons For Travelling

Gen Z and Millennials in both regions love travelling, but their reasons for taking trips are not exactly the same…

Written and Edited by the YPulse Editorial Team

May 16 2023
North America, Western Europe

KEY TAKEAWAYS

Virtually all young consumers in both Western Europe and North America like to travel, confirming these gens are the wanderlust generations
Young consumers in Western Europe are more likely to be travelling to experience different cultures
Gen Z and Millennials in North America travel more to bond with friends and family than in WE

YPulse has long told you how Gen Z and Millennials are the wanderlust generations, for whom travelling is a very part important of their lives. Data from YPulse’s WE Travel Report shows that gens in both Western Europe and North America want to travel, with 93% of them saying they are interested in doing so, the exact same number for both regions. This finding confirms the fact that going on trips is a global trend among young consumers. YPulse’s research also reveals that Gen Z and Millennials in both regions travel the same amount, with an average of 3 trips...