Gen Z still do not “Got Milk,” even when Big Milk has Aubrey Plaza Sources have shown for some time now that Gen Z and Millennials are just not buying the “real milk” thing, no matter how many campaigns try to sway them away from their plant-based beverages. But, in another attempt, Aubrey Plaza recently starred in an ad for “Wood Milk,” a “0% nutritional value, 100% fake” product made up by the Milk Processor Education Program (MilkPEP), the same company who founded the “Got Milk?” campaign. In it, she shows the process of making the fake milk alternative, before concluding, “Is wood milk real? Absolutely not. Only real milk is real.” On TikTok, the full ad racked up 23.4M views, and though the comments are highly amused by the inventive marketing, the actual message didn’t have so much success. One TikToker who posts weekly environmental news covered the ad in a “Sunday Circular” video, and the comments expressed disappointment in Plaza for doing the ad. One comment...
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