Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Young People Do Not, In Fact, Want to BeReal

PDF

After being named Apple’s app of the year, we dive into how popular BeReal actually is with Gen Z… 

TL;DR

  • Gen Z adopted BeReal more than Millennials, but even their use of the app is on the decline
  • BeReal’s main source of popularity really came from its ability to be shared on other apps (namely TikTok)
  • Now, posting pics of their mundane days makes the app a bit too real, and young users are tapping out
Since TikTok took on its role as Gen Z’s favorite social media platform, other apps have merely come and gone quietly, but BeReal appeared to have actually taken off—at least in the form of viral posts on other social media platforms. It was even named Apple’s “app of the year” in their 2022 App Store...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?