article

Racism and Poverty : The Social Issues Young Europeans Are the Most Passionate About

Found out what social causes young Europeans are most passionate about, and how current events impact their lives…

Written and Edited by the YPulse Editorial Team

Feb 9 2023
Western Europe

KEY TAKEAWAYS

Nine in ten European Gen Z and Millennials are passionate about at least one social issue
Racism is the cause they’re most passionate about today, especially among Gen Z, overtaking COVID
Poverty is also a pressing social issue among European Gen Z and Millennials as they go through economic turmoil and a cost-of-living crisis

YPulse has long told you that Gen Z and Millennials are activist generations, and it continues to be the case in Western Europe: data from our recent Causes / Charity & Activism Report shows that 93% of young Europeans care about social issues. But their passion for specific social causes does change over time, depending on the issues that are impacting their lives at any moment, headlines, cultural shifts, and more. And since the majority of Gen Z and Millennials believe that all brands should do some sort of social good / charitable work, it’s important that those brands understand...