Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

5 Gen Z and Millennial TikTok Creators Brands Should Know About

PDF

In order to win affinity from Gen Z and Millennials, support from their favorite TikTok creators and influencers can be a huge push… 

TL;DR

  • Gen Z and Millennials trust their favorite influencers, and these five with millions of followers have especially strong audiences to market to
  • Lifestyle and beauty creators like Monet McMichael and Alix Earle are quintessential to personal-feeling beauty recommendations
  • Comedy creators like Matt Rife, Chris Olsen, and even whole podcast groups like Suburb Talks are acting as brand spokespeople to their dedicated audiences
By now, it’s obvious (or should be) that influencers are equally as good, if not better, for a brand’s image as a mainstream celeb. When marketing toward Gen Z and Millennials, influencers are seen as a trustworthy signal of a product or service’s true value, as YPulse data shows: 50% agree that “If someone posts...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?