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5 Gen Z and Millennial TikTok Creators Brands Should Know About

In order to win affinity from Gen Z and Millennials, support from their favorite TikTok creators and influencers can be a huge push…

Written and Edited by the YPulse Editorial Team

Feb 6 2023
North America

KEY TAKEAWAYS

Gen Z and Millennials trust their favorite influencers, and these five with millions of followers have especially strong audiences to market to
Lifestyle and beauty creators like Monet McMichael and Alix Earle are quintessential to personal-feeling beauty recommendations
Comedy creators like Matt Rife, Chris Olsen, and even whole podcast groups like Suburb Talks are acting as brand spokespeople to their dedicated audiences

By now, it’s obvious (or should be) that influencers are equally as good, if not better, for a brand’s image as a mainstream celeb. When marketing toward Gen Z and Millennials, influencers are seen as a trustworthy signal of a product or service’s true value, as YPulse data shows: 50% agree that “If someone posts an endorsement for a brand, I believe they actually like that brand.” So, it’s key that brands are in tune with what influencers, especially TikTok creators, are reaching their desired consumers. Our data shows that when it comes to who they trust for product recommendations,...