As much as TV studios proudly claim they’ve increased their diversity efforts by percentages in the hundreds, Gen Z and Millennials still say there is work to be done. Even members of Hollywood themselves agree, as evidenced by the recent Golden Globes awards. That event returned after being cancelled last year, in the wake of revelations that the Hollywood Foreign Press Association, as host Jerrod Carmichael put it, “didn’t have a single Black member until George Floyd died.” Carmichael spent the night joking (sometimes not so jokingly) about why he was asked to host, saying “I’m here because I’m Black,” and pointing out the issues with representation in entertainment that persist despite statements of commitment to do better. Of course, YPulse’s Pop Culture Redefined trend report shows only 26% of Gen Z and Millennials say awards shows are a cultural moment their generations cares about. But we know they certainly pay attention to the entertainment up for awards: YPulse’s TV & Entertainment report data shows 96% of young people...
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