When it comes to what experts are predicting to see in 2023, most of them agree on a few big themes: community centering, eco-consciousness, and the power of social media marketing. Here’s how those themes are set to affect every industry in the coming year: RETAIL Like we saw in 2022, Gen Z and Millennials shoppers are continuing on their sustainable path: Forbes predicts that we’ll see a slowdown from consumers with a bigger emphasis on “repair, recycling, reuse, and thrifting.” And Gen Z will be at the forefront of this trend, as they expect brands to make a sustainability effort, and plenty have already won their favor by listening. Instagram predicts the same from their trend survey and report that “more than one-half of respondents said they plan to make their own clothes in 2023.” Social shopping is going to continue to grow. As ad content becomes more relatable and accessible on social apps, YPulse research shows young consumers are more interested in abilities like livestream shopping and...
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