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Nearly Half of Gen Z and Millennials Say We’re Already in a Recession

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Since talks of a recession began, YPulse has been asking young consumers their thoughts, and more than ever say we’re already in one… 

 

TL;DR

  • Over 90% of Gen Z and Millennials say we’re going into a recession in the near future, or are already in one
  • With so many saying we’re already in a recession, they plan to spend only on necessities—especially financially stressed Millennials
  • Young consumers are prepared to change their spending habits in nearly every category should we go into a recession
For months now, experts have been going back and forth on whether we’ve gone into a recession—and Gen Z and Millennials are torn on what to believe. For as long as they remember, recessions have only ever been major market crashes; Millennials came out of college into the Great Recession, and Gen Z have even...

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