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The Gaming Consoles Gen Z and Millennials Are Buying This Holiday Season

Whether gifting it to themselves or others, this is how many Gen Z and Millennials are buying new gaming consoles for the holidays…

Written and Edited by the YPulse Editorial Team

Dec 13 2022
North America

KEY TAKEAWAYS

Half of young consumers are planning to buy or have already bought a new gaming console
Millennials and Millennial parents are most likely to be making these big purchases this holiday season
Playstation is young peoples’ favorite gaming console, and naturally the one most are planning to purchase

YPulse’s newest Gaming report data shows 95% of Gen Z and Millennials play video games, and 80% do so on video game consoles. And the holidays are an especially popular time of year for young people to buy a new one (for others or themselves). But since the top consoles will run them a heavy price tag during an already expensive year, some may wonder if their shopping plans are looking slightly different. Console gamers may be a dedicated bunch—YPulse data shows 54% of video game players play on console weekly or more often, for an average of 7...