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The Gaming Consoles Gen Z and Millennials Are Buying This Holiday Season

Whether gifting it to themselves or others, this is how many Gen Z and Millennials are buying new gaming consoles for the holidays…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Half of young consumers are planning to buy or have already bought a new gaming console
  • Millennials and Millennial parents are most likely to be making these big purchases this holiday season
  • Playstation is young peoples’ favorite gaming console, and naturally the one most are planning to purchase
YPulse’s newest Gaming report data shows 95% of Gen Z and Millennials play video games, and 80% do so on video game consoles. And the holidays are an especially popular time of year for young people to buy a new one (for others or themselves). But since the top consoles will run them a heavy price tag during an already expensive year, some may wonder if their shopping plans are looking slightly different.   Console gamers may be a dedicated bunch—YPulse data shows 54% of video game players play on console weekly or more often, for an average of 7...

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