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Are Gen Z Gaming More Than They Watch TV?

Nearly all Gen Z and Millennials play video games, which is eating into the time they used to spend watching TV…

Written and Edited by the YPulse Editorial Team

Dec 8 2022
North America

KEY TAKEAWAYS

Media brands are all competing for Gen Z and Millennials’ attention, and video games are a huge rival to traditional media (including streaming services)
Gen Z spends more time gaming than Millennials, so brands who want to reach them need to be in their virtual worlds
Gamified entertainment, or games from media brands, aren’t yet measuring up to the gens’ favorite gaming platforms

These days, entertainment brands are competing with more than just other entertainment brands for Gen Z and Millennials’ attention. We’ve told you streaming services are competing with social media platforms for video content, but they’re also competing with a completely different form of entertainment: gaming. YPulse’s Gaming report data shows 95% of Gen Z and Millennials play video games, and 78% are playing weekly or more often. That means that for nearly four in five young people, TV providers and streaming services are battling with gaming brands (and gaming content) for time on young people’s screens. To see just how tight...