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Western Europe

Buy Now, Pay Later Services Are Becoming More Popular for Young Europeans

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Gen Z and Millennials in Western Europe are using pay-in-installment services and it’s an especially appealing payment option for their winter holiday shopping… 

TL;DR

  • Increasingly more young Europeans using buy now, pay later and pay-in-installment services
  • More brands are building partnerships with BNPL services, or starting their own payment option to allow customers to pay later
  • More than two in five Gen Z and Millennials in Western Europe plan to use BNPL for their holiday shopping this year
More young Europeans are using buy now, pay later and pay-in-installment services to shop than ever. This is in part because these services offer a more flexible way to pay for items, especially when compared to traditional payment methods like credit cards or bank loans. Additionally, interest rates on these installment loans are often lower...

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