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Buy Now, Pay Later Services Are Becoming More Popular for Young Europeans

Gen Z and Millennials in Western Europe are using pay-in-installment services and it’s an especially appealing payment option for their winter holiday shopping… 

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Increasingly more young Europeans using buy now, pay later and pay-in-installment services
  • More brands are building partnerships with BNPL services, or starting their own payment option to allow customers to pay later
  • More than two in five Gen Z and Millennials in Western Europe plan to use BNPL for their holiday shopping this year
More young Europeans are using buy now, pay later and pay-in-installment services to shop than ever. This is in part because these services offer a more flexible way to pay for items, especially when compared to traditional payment methods like credit cards or bank loans. Additionally, interest rates on these installment loans are often lower than those offered by banks, making them an appealing option for consumers—especially Gen Z and Millennials, whom we know are shoppers looking for affordable options.  But BNPL companies are financial services and as a result are vulnerable to soaring inflation. With the economy slowing down,...

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