Gen Z and Millennials have they’ve shown for years that they’re leaders in activism. YPulse’s Causes/Charity & Activism report shows that the majority have taken action to support a cause or political belief, and most believe that their generation can make the biggest difference in the world. But of course, there are many, many issues that they see as problems for their gens and some are more prominent than others for young people, especially as major events (politically and globally) demand their attention and involvement. As they constantly learn from each other on social media, the causes / issues they’re most passionate about shift, showing their dedication to current events and making change. We’ve shown how the top causes that they’re passionate about can shift from year to year, but during particularly volatile political times, they can also shift within months. Our recent trend report The Cause Conundrum dives even deeper into the way they feel as activists, and the challenges they face in making all their decisions...
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