Video consumption spiked for Gen Z and Millennials during COVID, and while there were speculations that these gens would stop watching as much content post-pandemic but it turned out to be the opposite. Data from YPulse’s recent WE Media Consumption report shows that young Europeans’ weekly consumption has actually increased across many platforms in the last year. So as young consumers in this region increasingly turn to video brands to indulge in binge-watching, which platforms do they like the most? YPulse’s brand tracker monitors Gen Z and Millennials’ opinions on brands week-to-week; which they consider trustworthy, cool, or eco-friendly, and more. Our brand tracker is available to Pro subscribers, and measures 13-39-year-olds’ affinity for over 800 brands in Western Europe across 20 distinct diagnostics. All of these diagnostics roll up into YScore+, an overall measure of brand love. With this data, we can look at what brands are succeeding with young people—including what video brands are resonating most. Our Brand Rankings dashboard provides users a quick look at the top brands...
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