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Western Europe

The Top 10 Video Services According to Young Europeans

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YPulse’s brand tracker monitors the brands succeeding with young Europeans, and these are their top 10 video brands…

TL;DR

  • Netflix and YouTube are the top video brands in all five Western European countries
  • But young Europeans are also increasingly turning to TikTok for their video entertainment
  • Twitch is positioned surprisingly high on the video brand ranking, and scores even better in Western Europe than in North America
Video consumption spiked for Gen Z and Millennials during COVID, and while there were speculations that these gens would stop watching as much content post-pandemic but it turned out to be the opposite. Data from YPulse’s recent WE Media Consumption report shows that young Europeans’ weekly consumption has actually increased across many platforms in the last year....

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