Video consumption spiked for Gen Z and Millennials during COVID, and while there were speculations that these gens would stop watching as much content post-pandemic but it turned out to be the opposite. Data from YPulse’s recent WE Media Consumption report shows that young Europeans’ weekly consumption has actually increased across many platforms in the last year. So as young consumers in this region increasingly turn to video brands to indulge in binge-watching, which platforms do they like the most? YPulse’s brand tracker monitors Gen Z and Millennials’ opinions on brands week-to-week; which they consider trustworthy, cool, or eco-friendly, and more. Our...