article

TikTok is Catching Up to Netflix As Gen Z’s Favorite Entertainment Source

TikTok is more than Gen Z’s favorite social app, it’s a game-changer for the whole entertainment industry…

Written and Edited by the YPulse Editorial Team

Nov 2 2022
North America

KEY TAKEAWAYS

TikTok is now the second most popular source of entertainment for Gen Z, close behind Netflix
Gen Z are using other social media platforms less as TikTok takes over their content intake
Gaming is a driver for some of their top entertainment sources, especially YouTube

At this point, Gen Z is inseparable from TikTok. The young gen have been on social media since they were kids, but the boom of TikTok has even further accelerated the amount of entertainment they’re getting on those platforms. Prepped by a childhood spent watching YouTube, they’ve been drawn to video-based social, and have made short form video take off. TikTok satisfies their ever-changing interests while removing the decision making from watching content. Indeed, TikTok has changed the landscape of entertainment altogether, beyond just social media—more than you might think. YPulse’s Media Consumption Monitor digs into the kinds of...