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5 Successful Brand Experiences in The Metaverse

With more than half of Gen Z in the metaverse, these brand experiences are connecting with them best…

Written and Edited by the YPulse Editorial Team

Nov 1 2022
North America

KEY TAKEAWAYS

Young consumers, even those too young to spend, like brands more when they interact with them in virtual world games
Brands can used game-based experiences to develop brand loyalty with even the youngest players
Invisalign, West Elm, Sephora, My Little Pony, and Walmart are all metaverse experiences to be looking to

The next generation of consumers are already in the metaverse and meeting them there has quickly become one of the most effective ways to increase brand recognition (and future loyalty). YPulse declared that future of advertising is in gaming since before everyone was calling it the metaverse, but it’s certainly only ramped up since then. There’s a new virtual brand experience what seems like every day, but the reality is that this is becoming necessary. YPulse’s The Metaverse trend report shows 73% of young people like when brands interact with their virtual world(s), and those who do can be incredibly...