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Adidas Finally Cut Ties With Ye, and Gen Z Thinks It’s the Right Call on The Viral List

Written and Edited by the YPulse Editorial Team

Oct 28 2022
North America, Western Europe

KEY TAKEAWAYS

Kanye West’s antisemitic comments have had serious repercussions in his brand relationships—but not as quick as some think it should’ve happened
Gen Z’s weird humor has fueled another twitter meme brands can take part in for Halloween
Taylor Swift’s new album Midnights is all over TikTok, with trending songs even brands can use
Millennials are distraught that Made.com will no longer be selling furniture

Kanye West is a lesson in (ending) celebrity-brand relationships Ye, formerly known as Kanye West, has had a dramatic career spiral this week following antisemitic comments he made online. YPulse’s Celebrities and Influencers data shows 68% of young people say a celeb can be cancelled, and there should be consequences for their controversial actions. Naturally, the public response has been intense, resulting in his removal from Instagram and Twitter, and his music streams nosediving. But, on the business side of things, Ye has officially lost his billionaire status as Adidas cut ties with Yeezy. Many were waiting for the...