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Why Young Consumers Say These Are Their Top Favorite Brands

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Our new consumer verbatims dashboard shows Gen Z and Millennials’ own explanations of what makes a brand their favorite…

TL;DR

  • When ask what their favorite brand is, as an open-ended question, 13-39-year-olds named these 10 brands most often
  • Quality is the uniting factor of their favorite brands
  • While price is always driving their purchases, it’s not usually the biggest reason for their brand affinity
YPulse’s brand tracking survey measures Gen Z and Millennials’ affinity for hundreds of brands on a weekly basis; against 20 unique diagnostics, and our data–explorable on our Pro data dashboards–shows which brands are winning over the young gens. But in addition to asking young consumers to rate over 1000 brands on these youth-specific diagnostics, we...

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