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Western Europe

2 Brands Who Nailed Green Marketing in WE

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Most young Europeans are eco-conscious, and they want brands to show they care too. Here are two recent green marketing campaigns in WE you should know about…

TL;DR

  • Climate change is the No.1 issue Gen Z and Millennials in WE say their generation is facing
  • They expect brands to take a stance, and be vocal about what they do to improve the environment
  • These two brands are great examples of what brands can do to be more eco-friendly
YPulse’s WE sustainability research found that the majority of young Europeans are concerned about climate change and have changed some behavior to help fight it. Gen Z and Millennials in this region feel responsible for changing the climate crisis: almost four-in-five agree with the statement ”It’s up to my generation to stop climate change from...

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