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North America

Young Consumers Are Turning to Dollar Stores in The Face of Another Recession

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With fear of a recession, and the already huge impact of inflation, YPulse’s brand data shows affinity for dollar stores is on the upswing among Gen Z and Millennials…

TL;DR

  • Gen Z and Millennials’ overall brand affinity for dollar stores has risen significantly in the last year
  • Dollar store items go viral on social media, because of their quality as much as their price
  • Knowing how young consumers are prepared to handle a recession, dollar store brands will be able to provide the necessities they hope to save on
  Gen Z and Millennials are stressed about money, between the economic hardships that came with the pandemic, inflation causing rising prices all year, and now the looming threat of another recession. In fact, when YPulse asked young people to think about the current state of the economy, 40% say we’re already in a recession....

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