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Western Europe

Young Europeans’ Top Favorite Brands–and Why They Love Them

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YPulse’s new Consumer Verbatims dashboard reveals the top brands that young consumers name as their favorite, without prompts…

TL;DR

  • YPulse’s new Consumer Verbatims dashboard shows the top brands that young people name as their favorites, and the top reasons why
  • Quality is the top reason that young Europeans are drawn to favorite brands
  • Price is of course also important for young consumers, and Primark is winning U.K. consumers over because of their value
YPulse constantly asks young people what they think about brands in our ongoing brand tracker surveys, which assess how the biggest youth brands are performing against 20 unique diagnostics. Pro users can access the Brand Tracker dashboards to explore this data, and their own brands’ performance among Gen Z and Millennials, in many ways. But...

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