The Top 15 Coolest Clothing Brands According To Gen Z and Millennials

YPulse’s brand tracker monitors young consumers’ feelings toward hundreds of brands, and they rate these 15 clothing brands the coolest… TL;DR Streetwear is the common denominator of the top five coolest brands, and their top choice is unwavering for another year in a row SHEIN has jumped ranks for Gen Z as they look to keep on trend quickly But environmentally conscious brands are being rated “cool” this year, above some of their favorite major retailers Young consumers have created fashion identities for themselves, in their everyday life and especially on social media. When asked what types of clothing they want to wear, online and off, there’s a simple answer: cool. But what defines this label could be hard to pin down with their constantly changing online #aesthetics, and conversely casual day-to-day style. How can brands know if they’re meeting the standard of cool? YPulse’s brand tracker monitors Gen Z and Millennials opinions on brands week-to-week; which they consider trustworthy, which they want to work for, and which brands...