Wellness professionals aren’t at the top of their list for wellness information anymore… TL;DR Gen Z and Millennials’ top source of wellness information is social media These gens trust their own intuition as a source of information, as they believe in doing whatever feels good Young consumers want brands to be part of their learning process by teaching them about different aspects of wellness YPulse’s new What Is Wellness? trend report found that Gen Z and Millennials have been rethinking what wellness means to them; pushing back against norms to redefine what can be included in a wellness routine. In fact, 76% agree that “Wellness can be anything that makes you feel good.” Their shifting ideas around wellness are being influenced by the many different sources they’re using to learn about it, and their move away from traditional “experts” to a more DIY approach. Where traditional health magazines and journals may have pushed a single narrative of the “right way” to be healthy, young people are now looking to...
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