Brand experiences in the Metaverse are continuing to evolve… TL;DR The metaverse makes shopping for Gen Z’s virtual avatars a playable experience Brands are hosting gaming events in the metaverse that lead to virtual shopping Live experiences are in the metaverse now, and the majority of young people are interested in attending them It’s no longer a secret that Gen Z and Millennials are deep into the metaverse’s virtual world of gaming and avatars. If you don’t know (which you should) it’s not one fully united digital space, but an array of games like Roblox, Fortnite, Minecraft, and other virtual realities where young people especially are having lives as real as their physical ones. YPulse has said for years now that the future of marketing is in gaming, and with its growth, we predicted that 2022 would be an especially big year for branded metaverse experiences. This is proving to be correct, as young consumers’ opportunities to shop and game with brands at the same time have multiplied. Every...