Wellness goes beyond physical and even mental health for the younger gens… TL;DR Young people look at wellness as an imperfect lifestyle Gen Z and Millennials are proactive about their wellness, by doing the things that make them feel good The current wellness culture is toxic to them, and they want brands to be part of changing the narrative Gen Z and Millennials grew up in a world where the idea of “health and wellness” changed often, and radically; Millennials remember the days of magazines advertising diets on the front cover, and Gen Z witnessed the emergence of the #BodyPositivity movement early in life. Both of these lenses of wellness share a focus on external image, however. Now, as younger gens redefine just about everything, they are shifting the definition of wellness to focus on the internal instead. Where older gens may define their health and wellbeing by their physical fitness, Gen Z and Millennials see it more holistically, and say their emotional, social, and spiritual well-being are all...
