Wellness goes beyond physical and even mental health for the younger gens… TL;DR Young people look at wellness as an imperfect lifestyle Gen Z and Millennials are proactive about their wellness, by doing the things that make them feel good The current wellness culture is toxic to them, and they want brands to be part of changing the narrative Gen Z and Millennials grew up in a world where the idea of “health and wellness” changed often, and radically; Millennials remember the days of magazines advertising diets on the front cover, and Gen Z witnessed the emergence of the #BodyPositivity...