Social media is creating fashion trends, making all style feel like a #core or #aesthetic. But for young consumers, these microtrends represent more than just looks… TL;DR Gen Z and Millennials use their style to express themselves and their values Looks like #Barbiecore and #Kidcore represent new definitions of femininity and masculinity, led by young consumers Young people are about to move away from “That Girl” and back to 2010s Indie Sleaze If you keep up with fashion the way Gen Z and Millennials do, you’ll know that what they wear is no longer just about “style;” it’s about what’s trending on social media. Fashion microtrends reach young people’s FYPs via #core or #aesthetic hashtags, which gain millions of views and become the style du jour—and a new one does seem to pop up every day. In the last few months alone, we’ve seen young people go from #Whimsigothic, to the summery coastal grandma aesthetic, to the incredibly short-lived #regencycore, and that’s only to name a few. These shifts...
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