Cultural appropriation is an important issue to Gen Z and Millennials, and there are ways to support them in facing it on social media TL;DR Cultural appropriation is a constant problem on social media, where some “new trends” are really pieces of culture stolen from minority groups without credit Gen Z and Millennials critique and educate when they see cultural appropriation on social platforms, sometimes with humor despite their serious view on it Brands can avoid cultural appropriation by putting in time to critically evaluate trends they want to participate in, and take responsibility for any done unintentionally Gen Z and Millennials will tell you that social media is a two-sided space—57% tell YPulse they agree that social media has a more positive impact on the world than negative, and yet, 49% agree social media makes them feel worse about themselves or their lives. It’s this dichotomy for young people that means social media can be problematic for all the same reasons it can be great. Suggestive algorithms mean...
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