We know that health and fitness are important to Gen Z and Millennials. But after two years of lockdowns, how are they exercising now? Three stats tell the story… TL;DR After two gym-less years, many young Europeans are paying for memberships again, and gyms are now their preferred way to work out But at-home fitness is far from over, and one-third are paying for fitness content Brands should keep in mind that exercise is no longer just about looking good as young consumers focus even more on their mental health Gen Z and Millennials have been wellness-focused generations for some...