article

4 TikTok Influencers You Haven’t Heard of Yet, That Millions of Gen Z and Millennials Have

“I never expected this to blow up” is the new “thanks for one million subscribers” for TikTok influencers…

Written and Edited by the YPulse Editorial Team

Aug 2 2022
North America

KEY TAKEAWAYS

Gen Z and Millennials trust creators their own age because they can relate to them, making micro- and nano-influencers a powerful force
TikTok is helping many young influencers amass huge dedicated followings–even though they might not be on the mainstream radar
Many of these influencers are using their platforms to amplify voices that have traditionally been left out of the mainstream

Once upon a time, there was a formula to being a successful content creator, but now, all it takes is a well-timed 15-second video. Where five years ago a YouTuber may spend a full week writing, filming, and editing a video in hopes of it making the trending page, a TikTok user today can use the right sound once and have a million followers within the month. Not only do they gain these followings fast, they gain trust from them just as quickly. Especially from Gen Z and Millennials, who rely on influencers their own age to direct them to...