Most Gen Z and Millennials still think COVID is a threat—but they’re not staying home anymore… TL;DR The number of Gen Z and Millennials who are quarantining has continued to drop, even as COVID waves and fears continue They are returning to pre-pandemic activities, especially shopping in-person But virtual events are still popular, and brands should plan for both Last summer, Gen Z and Millennials were starting to relinquish their COVID anxiety and return to the experiences they missed out on during the peak of the pandemic. YPulse data showed that their engagement with many in-person events was quickly moving...
