We asked Millennial parents what influences what they purchase for their kids and found Gen Alpha already has their ear… TL;DR Millennials are parenting the next generation: Gen Alpha Requests from their kids are the number one influence on what Millennial parents buy for them Millennial moms are more likely than dads to shop based on what their children ask for Millennials are starting their families later than previous generations, but they’re having more kids than any other gen now, making them the parents of Gen Alpha. You’ve likely heard the phrase “Gen Alpha” being thrown around, and according to...