Young Europeans consider themselves citizens of the world. So what do they want to see from other countries the most? TL;DR The vast majority of young Europeans are interested in seeing international products, trends, media, and more With entertainment dominating the list of things they’re interested in from other countries, foreign TV shows and movies are trending Streaming has given young consumers easy access to global music, too, and young Europeans want more international sounds In 2018, YPulse’s Borderless Culture trend report explored the growing popularity of global trends among Gen Z and Millennials, who we found think of themselves...
