YPulse’s exclusive youth brand tracker shows Gen Z scores these 17 brands higher than any others… TL;DR YouTube is the top scoring brand among Gen Z, and is a brand they still see as cool and feel gets them TikTok far outranks any other social media brand, making the top 3 ranking and proving they’ve won Gen Z over completely But the top brands among this gen also contain some surprises Gen Z is entering their twenties, the workplace, and many more brands’ target customer range. As this gen continues to age into their financial power any brand that wants to last into the future needs to be prepared for them. Their long-term brand preferences are being shaped now, and the brands that are succeeding with them help to provide a blueprint of what resonates with them. With all that in mind, our newest Gen Z and Brands Special Report gives a current snapshot of the top brands among this generation for each industry, and the stories of how...
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