American culture has infiltrated young Europeans’ lives—and that includes American brands. These are their 15 favorites… TL;DR Alongside the ubiquitous presence of Nike and Apple, young Europeans list an American car manufacturer as one of their favorite brands Using value-driven strategies and clever campaigns, popular American fast-food brands are also among their favorites Fashion and beauty brands have also won them over with limited edition items, strong social media strategies, and virtual integration Monday is the 4th of July in the U.S., which doesn’t mean much to young Europeans. But in the year that we’ve been surveying Gen Z and...
