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Did the Crypto Crash Scare Off Gen Z & Millennials?

Did the crypto crash change how Gen Z & Millennials feel about digital investing? YPulse’s data shows how their belief in crypto and NFTs have shifted in the wake of the bubble burst in three charts…  TL;DR YPulse data comparing pre-crash and post-crash sentiments show that young consumers haven’t given up on crypto The majority still believe that crypto and other digital investments are the future Ultimately, these generations see digital assets as long-term investments and are still interested in crypto payments In April of this year, YPulse’s trend report Buying Into Crypto & NFTs laid out young consumers’ feelings about digital investing. We found that Gen Z and Millennials were indeed fueling the popularity of these digital assets, with the majority feeling that the way previous generations invested just wouldn’t work for them. Enthusiasm around digital investments among these gens was clear, with the majority of young investors saying they would prefer to invest $1000 in crypto/NFTs/digital land than the stock market. Even among those who hadn’t purchased...

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