The metaverse is (still) the buzziest marketing trend of the year—and young consumers are spending a lot of time there. Here are 4 ways brands are reaching them in their virtual worlds… TL;DR: The metaverse isn’t fully developed yet, but Europeans brands are already reaching Gen Z and Millennials in their virtual gaming worlds—and many are doing it by creating games themselves Virtual fashion has boomed in the last year, and with digital ‘fits nearly as important as IRL ones, a huge number of brands are creating virtual clothing lines for young consumers’ avatars IRL and digital events and experiences...