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Western Europe

Western European Brands Are Reaching Young Consumers in the Metaverse—Here’s How

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The metaverse is (still) the buzziest marketing trend of the year—and young consumers are spending a lot of time there. Here are 4 ways brands are reaching them in their virtual worlds… TL;DR: The metaverse isn’t fully developed yet, but Europeans brands are already reaching Gen Z and Millennials in their virtual gaming worlds—and many...

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