These four apps have been popping up everywhere and gaining Gen Z users’ attention with anonymity and authenticity… TL;DR: YPulse research shows that young consumers are hooked on their current social apps, but get burnt out from perfection pressure Newer social apps targeting these young generations are earning buzz by focusing on anonymity and authenticity SideChat, BeReal, Poparazzi, and Locket are among the wave of “alternative” social apps attempting to target Gen Z Gen Z and Millennials continue to spend a massive amount of time on social media, with each generation reporting they spend an average of over four hours a day on social platforms, and the majority agreeing that they are addicted to social media, according to YPulse’s recent mobile/app behavior research. While the majority think that social media has more of a positive impact on the world than negative, young people do get burnt out on their feeds, with 55% saying they’ve been feeling social media fatigue. And the pressure to appear perfect on social platforms has an...