These four apps have been popping up everywhere and gaining Gen Z users’ attention with anonymity and authenticity… TL;DR: YPulse research shows that young consumers are hooked on their current social apps, but get burnt out from perfection pressure Newer social apps targeting these young generations are earning buzz by focusing on anonymity and authenticity SideChat, BeReal, Poparazzi, and Locket are among the wave of “alternative” social apps attempting to target Gen Z Gen Z and Millennials continue to spend a massive amount of time on social media, with each generation reporting they spend an average of over four hours a...