Young consumers’ climate anxiety is shifting their shopping habits towards sustainability—and fashion brands are adopting these eco practices to keep up… TL;DR The majority of young Europeans have changed some behaviors to be more sustainable, including how they shop for fashion Whether luxury or fast, fashion brands are launching resale and rental platforms to offer young consumers environmentally friendly ways to stay in style Brands are also tapping recycled, carbon-neutral, and innovative new materials to create sustainable lines YPulse has been tracking Gen Z and Millennials’ move to an eco-friendly lifestyle for a while now, and our recent WE Sustainability...