Young consumers’ climate anxiety is shifting their shopping habits towards sustainability—and fashion brands are adopting these eco practices to keep up… TL;DR The majority of young Europeans have changed some behaviors to be more sustainable, including how they shop for fashion Whether luxury or fast, fashion brands are launching resale and rental platforms to offer young consumers environmentally friendly ways to stay in style Brands are also tapping recycled, carbon-neutral, and innovative new materials to create sustainable lines YPulse has been tracking Gen Z and Millennials’ move to an eco-friendly lifestyle for a while now, and our recent WE Sustainability report confirms what we already suspected: young Europeans’ fears about climate change are influencing them to go green too. The majority of Gen Z and Millennials in Western Europe have changed some behavior to help fight climate change, including shopping secondhand and seeking more sustainable brands—especially in the fashion industry. In fact, we told you how Millennials’ secondhand shopping habits were starting to transform the luxury retail industry back...