We asked young consumers what they’re doing in their free time… TL;DR: Listening to music is the top activity Gen Z and Millennials do in their free time Gen Z is much more likely to than Millennials to watch videos on YouTube and social media platforms Gen Z is also more likely to play video games in their free time compared to Millennials As Forbes recently reported, competing for viewers has never been more intense, with more screens and platforms taking their time than ever before, and the reality that “eyeballs can only be in so many places.” TV-based entertainment is contending with the fact that everyone, especially Gen Z, is choosing to watch videos on their mobile devices rather than the big screen. YPulse’s Media Consumption survey shows smartphones are the top screen that young consumers are watching content on weekly, and social media is neck-and-neck with streaming services when it comes to the services that Gen Z is watching content on. And of course, there’s also gaming...
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