In the last year, food and bev brands have been tapping musicians (and actors) to write and perform branded jingles… TL;DR: YPulse’s research shows that music is a major part of the pop culture moments that young consumers care about–especially Gen Z Food and bev brands have recently been working with celebs to create original songs, giving the jingle a major update Taco Bell, Arby’s, Jif, and MTN DEW are the brands that have tapped well-known celebrities to write and perform for campaign spots YPulse’s Pop Culture Redefined trend research found that music moments like album and song drops are...