In the last year, food and bev brands have been tapping musicians (and actors) to write and perform branded jingles… TL;DR: YPulse’s research shows that music is a major part of the pop culture moments that young consumers care about–especially Gen Z Food and bev brands have recently been working with celebs to create original songs, giving the jingle a major update Taco Bell, Arby’s, Jif, and MTN DEW are the brands that have tapped well-known celebrities to write and perform for campaign spots YPulse’s Pop Culture Redefined trend research found that music moments like album and song drops are some of the cultural events that Gen Z pays the most attention too–and music in general is a major driver for the generation. Our research also shows that Gen Z is more likely to say that they would want to see musicians as spokespeople for brands than TV/movie actors, online influencers, or athletes. For brands, this means that creating music and music content and collaborating with popular musicians is...
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