Gucci has embraced the metaverse, gaming, and digital currency to win next gen consumers… TL;DR: YPulse research shows that Gucci is the top luxury brand that young consumers want to own The brand has embraced the social platforms and digital spaces where Gen Z is spending time, cultivating affinity among the generation early In 2022 alone, Gucci has been setting up space in virtual worlds, embracing esports, and experimenting with crypto payments Cultivating affinity with next generation consumers is essential for any brand that wants to stand the test of time. One day, these young consumers will be your target demographic, and the ones with the spending power. But as Gen Z and Millennials redefine luxury, it can be difficult for traditional high-end brands to win them over—especially because the majority are on a budget. In fact, 57% of Gen Z reports that they have never purchased a luxury product, and not being able to afford it is the top reason. So, how are higher priced, conventionally exclusive brands...
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