TikTok became an entertainment staple among young Europeans during the pandemic, and its popularity in the region is still rising… TL;DR Even as young Europeans return to IRL activities, their media consumption habits are still rising—and TikTik has seen the most growth Gen Z is still using the app the most, and its growth is highest among this generation After largely being used by Gen Z females, young males are taking to TikTok Even before the pandemic, young consumers were watching a lot of video content. But as we know well by now, screens dominated Gen Z and Millennials’ entertainment...