The entrepreneurial arm of this consumer goods brand teamed up with Her Campus Media to support young women who want to work in STEM… TL;DR: Gen Z women are still vastly underrepresented in science fields, and brands have an opportunity to increase their representation and success P&G Ventures partnership with Her Campus Media is helping the brand to tap innovation happening on college campuses while supporting young women in STEM More innovation will be available in the entrepreneurial space when everybody has equal access to the same venture-building capabilities YPulse’s Self-Taught trend report found that young males are more likely than young females to do research on computer skills (e.g. coding, software, programming, etc.) in their free time. We’ve also found that though 41% of young females say they would rather have a job in science than the arts, Gen Z females are far less likely than males to study computer science, engineering, and other STEM topics in college. According to data from the Pew Research Center, women earned...
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